1. Describe the type of person you like to work with the most.
2. Describe the type of person that would be likely to most feel in rapport with you.
3. Give the demographics of people who are most attracted to you professionally: Live? Income? Age? Typical Profession? Etc?
4. What are some of your core values (that you want your customers to share)?
5. Who would you just spend time with even if they weren’t paying you?
1. What tangible results does your target market want to achieve?
2. What kind of emotional results do they want to have?
3. How quickly do they want it?