Do you ever get frustrated when you hear a sales agent talking like a robot? As if he is just articulating the lines from a standard script. How many times have you got stuck on a call with a company’s sale representative with the words “Your call is very important to us?” Why is that company’s claim that they really care for their customers, but can’t arrange to have a proper procedure to address customer’s queries on email and other online communication channels (such as live chat)? Know that your customers feel the same way when you treat them like that.
In today’s highly competitive economical environment that is boosting with emerging entrepreneurs and new evolving business technologies, it is hard to sustain your business without making a move to retain customers. To create strong customer retention, it is important that you focus on your customer relationship management.
Gone are the days when you could advertise to the masses with a chance to build customers randomly. Today, online marketing Malaysia is more customer-centric, which means that you have to target, connect, and retain the right audience.
How to make sure that you treat your customers like people? It is very simple. Just talk to them like you would talk to another person. Teach your staff to connect to your audience on a humanely level. Here are 4 quick ways that you can strengthen your CRM by treating customers like humans: