So why is it important to pick social media channels carefully? Many entrepreneurs and business owners randomly pick a platform and start promoting their products and services through it. You could do that too, but are you even sure that your target market is on the specified network? What if you are promoting the wrong group of people?
What of the people you are promoting are not even interested in your product or service and have a very low possibility of converting into a paying customer. This is why you have to be careful about picking a social media channel; you don’t want to be promoting to the wrong group social media users. You have to identify where you target market is on the social networks.