How to Choose Social Media Channels for your Business


Social media has become the necessity for every business. In fact, it would not be wrong to say that it is one of the key ingredients that define the success of any business. Social media channels became popular around a decade ago with the inception of various social networking platforms, such as Facebook, Twitter and Google +. Since then the utilization of the social media networks has been on a constant, evolving spin. Online marketers identify social media as a separate realm within marketing which highlights its significance for business and importance within the marketing domain.

Why is there a need to be careful about social media networking?

So why is it important to pick social media channels carefully? Many entrepreneurs and business owners randomly pick a platform and start promoting their products and services through it. You could do that too, but are you even sure that your target market is on the specified network? What if you are promoting the wrong group of people?

What of the people you are promoting are not even interested in your product or service and have a very low possibility of converting into a paying customer. This is why you have to be careful about picking a social media channel; you don’t want to be promoting to the wrong group social media users. You have to identify where you target market is on the social networks.

Social media is directly related to ROI

Another reason that special media holds an extremely crucial position in the overall online marketing strategy is its direct relation with ROI. Research analysts and online marketers believe in the power of social media and how it impacts the company’s revenue flow and customer retention. The stronger your social network is the better customer communication you will have with your customers that will ultimately impact your ROI in the long run.

The following image shows the statistics for the utilization of social media for revenue generations.

Choosing the right social media platform

There are a lot of things that you need consider when it comes to picking the right social media channel.

Follow the following steps to ensure that you have the right network for your online social media promotion:

1. Identify your target audience according to demographics.
2. Conduct surveys to understand their social media usage. This step will essentially give you the insight regarding their choice of social media network.
3. Understand your audience’s behavior to analyze their behavioral patterns that identify their engagement with the specific social media platform.
4. Choose your social media platform and devise a plan according to the results obtained from the above steps.

You can use the social media strategy canvas to define your strategy, as shown in the image below:

The use of right social media platform can help you reach out to your target audience and generate leads and can translate to substantial revenue in the long run. The choice of social media platform goes hand in hand with your social media strategy. Your social media strategy must complement your choice of social media platform; every social media platform has its own success metrics that require specific working.