Organic Search Marketing
Marketing is a multifaceted domain that has grown a lot in the past couple of decades. TV advertisements, Billboard promotions, and radio broadcasts are no longer the only feasible way to reach out to your target audience. In fact, it would not be wrong to say that marketing has evolved into a mega domain that requires extensive expertise. Today, success depends on your ability to understand your audience and reach out to them through the most effective channel. Internet has changed the way businesses reach out to their audience and place their products for sale. Many marketing techniques shape the modern marketing strategy, but the most crucial and commonly applied technique is organic search marketing.
What is Organic Search?
Organic search is a technique for entering one or more keywords in a sequence into the search engine. Natural search or organic items are postings on the web that are shown as the result of their relevance to the inquiry terms. In other words, organic search shows postings on the internet that are relevant to the keywords entered in the search engine. They are not promotions. They are just natural, organic results that are generated as a response to keyword search in the search engine.
Before we go any further, it is important to understand the definition of search query. Keywords or search inquiries are a combination of different words that are placed in the search engine index in order to find relevant results.
When you enter specific keywords into the search engine index, Google digs out the similar postings from the internet and presents them in a form of a list as shown in the image above.
Understanding the difference between paid and organic search
In order to comprehend why organic search marketing is important for your business, it is crucial that you understand the difference between organic search and paid search.
When an internet users enters certain keywords into the search engine index, Google shows both paid and organic search listing from around the web.
So, if a website owner wants to be found by its customers organically, he will use search engine optimization to rank its web pages higher in Google, so whenever the user enters related keywords, Google puts his postings on the front. On the other hand, a website owner would utilize paid advertisement in order to garner more customers without having to go through the painstaking process of search engine optimization. Most companies utilize both, paid and organic, search marketing in order to gain ample visibility for business development.
Paid results are essentially promotions; the website proprietors have paid to have their web pages show for certain keywords, so these postings show up when somebody runs an inquiry in the search engine containing certain keywords.
Why is Organic Search Marketing Important?
In order to understand why organic search is crucial for business development, here are some of the benefits of organic search:
- It creates trust: With high web search tool rankings comes an impression of validity with respect to searchers. Additionally, high inquiry rankings portray credibility. This recognition interprets into more trust and a more prominent probability of the user to navigate to the website.
- It offers longevity: organic search marketing produces evergreen results as compared to paid search marketing that only shows results if you are consistently paying for it.
- It allows business Positioning: Once you get high rankings, you can keep those rankings for a long period given that you keep on implementing your SEO strategy.
- It helps with Inbound marketing: Search engine optimization required for organic search marketing builds ongoing content that allows users to interact with good material before they reach the end of the sales funnel. This tremendously helps with inbound marketing that is crucial for sustainable business development.
As compared to its myriad benefits, organic search marketing has one major drawback: It requires a lot of time to rank pages with organic search engine optimization, mainly because before the website can be ranked, content marketers need to build ample, useful content for SEO. So, for healthy organic search marketing, a marketer needs to have ample time and resources.
The purpose of search engine optimization is to rank specific keywords according to Google’ guidelines in order to make sure that the people searching for those keywords can find your business. Now, you must be wondering “does the keyword selection impacts organic search marketing?” Absolutely! A qualified SEO specialist can help you figure out the keywords that are most related to your business. Keywords are a crucial component of organic search marketing and hence play an important role business development.
Example of Choosing a Right Keywords
Keep in mind that users will only find your business if you have utilized the right keywords. The right keywords are always the search inquiries that are relevant to the specific search results. For example, if your business manufactures bicycles in Dublin, your keywords should be:
- Dublin bicycles
- Bicycles Dublin city
- Bicycles online Dublin
So, to conclude, organic search marketing positions a business’s website or other postings on Google’s search engine web index from where they can be easily accessible to the general audience. Google is the most commonly used search engine in the world, and therefore it is crucial that you devise your organic search marketing strategy around Google’s SEO guidelines.