How to use Online Word of Mouth Marketing to Increase Brand Visibility


Word of mouth marketing or WOMM has been around since the invention of wheel. People have always been keen about sharing ideas, opinions, thoughts and suggestions about products and services. With 21st century technological inventions WOMM has evolved has become much more powerful than before. According to a research study, more than 72% of consumers rely on recommendations made by their family and friends regarding a certain product or service. This gives marketers a great opportunity to use word of mouth marketing to promote their products and services.

Online WOMM defined

Online word of mouth marketing refers to a process where one user recommends or spreads a word about a company’s product or service through online social media and other networking platforms.

Importance of WOMM for companies

What is the most crucial success factor for a company?
Undoubtedly, the customer’s trust. History is full of examples of companies who have succeeded in building giant brands with strong customer relation management that allowed them to build customer loyalty and retention. The following figure demonstrates how word of mouth marketing makes an impact for a company.

Online word of mouth marketing implementation

No matter what kind of marketing tactics you want to utilize for your brand’s campaign, the rules are always the same; target your audience in a way that delivers your company’s message in a positive tone. Positivity is extremely important when it comes to tailoring a message or brand image. Remember that this is how your customers will see your brand; this is how they will recognize your brand.

So let’s look at some of the ways that can help you implement OWOMM for better, more effective, online visibility.

  • Create a strong social media presence: Email is not the only form of communication or promotion with your customers. Having a strong social media presence is a must if you really wish to see your brand do well in the future. Identify the social media networks and channel your marketing effort through those platforms to your right audience. The strong presence calls for a shareable and unique content.
  • Create shareable content: Shareable content refers to the type of content that will garner user’s interest the most and therefore will be shared across various platforms. Any trending news can be shareable if it is presented in a unique way. Keep an eye on the trends in your industry, make sure that you understand what your users are looking for to give them exactly what they want and you will have a shareable content.
  • Identify Influencers: Social media influencers are people, bloggers, vloggers, and youtube stars, who influence a number of people through their content. Identify the influencers online to share your products and services with their followers. Make sure that these influencers are within your industry. Irrelevant influencers will have irrelevant followers that can ruin your efforts for online promotion. You have to target those who reside within your industry or market.

Online word of mouth marketing is a convenient and cheapest form of online marketing that can help you raise awareness without spending a lot of money. So utilize this strategy to increase your online prominence and revenue.