What is the number one reason to utilize online marketing tactics? Many online marketers agree that online marketing is geared towards one and only one thing and that is product promotion through digital channels that increase the probability of reaching as much target audience as possible. At the end of the day, regardless of what online marketing strategies you utilize, the purpose remains the same—place the product in front of the target audience to kick start the sales funnel.
Word of mouth marketing or WOMM has been around since the invention of wheel. People have always been keen about sharing ideas, opinions, thoughts and suggestions about products and services. With 21st century technological inventions WOMM has evolved has become much more powerful than before. According to a research study, more than 72% of consumers rely on recommendations made by their family and friends regarding a certain product or service. This gives marketers a great opportunity to use word of mouth marketing to promote their products and services.
Brand reputation or the brand image is the single most important thing that defines your business philosophy or message. Use of online marketing tools can either build or break your reputation depending on how you utilize it. Many online marketers fail at their efforts at building a solid brand reputation just because they fail to follow the simple rules that define the very core brand reputation management. This article discusses those things that you absolutely not ignore if you wish to build a strong brand reputation for your business.
Brand perception matters a lot when it comes to business success. In fact, it would be not wrong to say that it essentially helps you make substantial sales. Many multinational businesses today are successfully on their feet because of a strong brand perception. Quality of the products and services goes hand in hand with the brand perception to produce astounding sales. But what happens if your brand perception is not exactly what you wish it to be? This article discusses how you can use effective digital techniques to make sure that your brand perception in your customer’s mind is how you want it to be.
Since the inception of social media networks and online business directories, businesses have become more transparent in their operations. Today, it is impossible for a business to operate undercover; you want your fair share of customers and revenue, you have to put yourself out there in the world on an online platform. Online marketing Malaysia and visibility offers myriad benefits when you put yourself out there, but at the same time it makes you vulnerable because your customers get a free hand at reviewing your product and services in whatever way they want. So, what can you do when you feel the panic attack from a negative online review? Scroll below to find out.