Word of mouth marketing or WOMM has been around since the invention of wheel. People have always been keen about sharing ideas, opinions, thoughts and suggestions about products and services. With 21st century technological inventions WOMM has evolved has become much more powerful than before. According to a research study, more than 72% of consumers rely on recommendations made by their family and friends regarding a certain product or service. This gives marketers a great opportunity to use word of mouth marketing to promote their products and services.