Are you looking to develop a digital marketing strategy for your company? Are you one of those entrepreneurs who want to see a long lasting result for customer loyalty and retention? Digital marketing can be a slippery road for business owners and entrepreneurs who don’t have ample experience in digital marketing. Think of it this way, your company is your horse, the carriage is your goals and objectives, and the reins are your marketing tools.
Have you ever noticed how a successful Fortune 500 company operates? Do you see how they all have some things in common?
Problems Of Your Target Market
1. Chose an Industry: Ex. Business, Health, Money, Productivity, etc
2. What are some of their (your target market’s) key frustrations around this Industry?
3. What would they love to have just go away (what problem do they want to disappear)?
4. What have they struggled with for a long time and not been able to ﬁgure out?
5. Where is the highest money, time or value at stake for them in this Industry?
What is the number one reason to utilize online marketing tactics? Many online marketers agree that online marketing is geared towards one and only one thing and that is product promotion through digital channels that increase the probability of reaching as much target audience as possible. At the end of the day, regardless of what online marketing strategies you utilize, the purpose remains the same—place the product in front of the target audience to kick start the sales funnel.
The digital age encompasses Internet of Things and digital technologies that have completely transformed the spectrum of business dealings. Latest technological widgets and apps are designed to make things much more simple and easy to access that has significantly change the way we experience daily business processes. This transformation has not only changed the face of online marketing, but has also changed the way we approach marketing in general. The digital era of networking has significantly evolved our interaction with the machines and fellow human beings making a drastic behavioral change that is geared towards achieving the productivity that we desire at the end of the day.
We have come a long way. There was a time when you had to wait in line for hours in order to pay your electricity bills. Today, you do that with a simple click of your PC’s mouse or mobile device button. Online businesses have evolved a lot in terms of promotion and service. There is no doubt about the fact that coming years will see a surge in entrepreneurship backed by advanced technological advancements that will pave the way for increased industrial development. Technology has brought us benefits that create convenience for everyday business dealings. However, we cannot escape the risks associated with those benefits. This article looks at the risks and benefits of digital transformation to help you understand how far we have come and how we can utilize the benefits to cancel the effect of risks.
As the year 2017 comes to an end, business professionals, technologists and service providers face a plethora of new challenges; where technological advancements are improving e-commerce, fraudsters have also finding new and improved ways to break the digital locks. With each new technological breakthrough comes a digital threat that forces us to take extreme security measures. E-commerce security has always been a heated subject, mainly because it faces new challenges every day. In this article, we discuss some of the frauds occurred with e-commerce businesses and their remedy to help you prepare for your e-commerce site’s security in the coming year.
Online businesses are increasingly becoming popular; the advent of internet technologies have improved and enhanced the ways people establish and maintain businesses online. With Advanced technological applications and easy access to internet technologies and applications, more and more entrepreneurs are finding their way to establish online business without worrying about investment. Are you one of those entrepreneurs who would like to build a substantial Business Online? In this article we have focused on how you can build and maintain an online business even if you don’t have ample cash or resources to get started with.
Pricing is one of the most crucial components of any business. Your overall pricing strategy helps you determine how much your business will make at the end of the day. Pricing strategy should be one of your core strategies during the early business days as it helps you create a value for your business services. This article looks at the fundamental elements that play a crucial role in your overall pricing strategy. But before we go any further…
Most entrepreneurs and business owners take the business name for granted when it comes to setting up a business for their products and services. Research shows that most Fortune 500 companies spent a substantial time on deciding about the name of their business. Why does the business name matters a lot when it comes to establishing a business? Do your customers really care about your business name? Do you stake holders care about your business name? And most importantly, does the name impact your overall success in the long run? In this article, we answer some of these questions to help you make a better decision with regards to choosing your business name.