Your customers pay for your products and services through your e-Commerce store that is usually guarded by a payment gateway. If you are using a proper payment gateway with enhanced security features then you need not to worry much about the fraudulent activities that may occur on your e-commerce website. However, nothing is 100% secure; you always have to take security measures to make sure that your online systems are not compromised in any way.
In case your systems become a victim of a fraudulent activity, there is a higher risk that you will not only lose your customers, but will also lose their trust and faith that guarantees business longevity.
The research shows that most common e-commerce frauds happen during a credit or debit card transaction. The fraudsters are able to store customer information, which they later use to conduct illegal transactions. Most common types of frauds are categorized as identity theft, merchant fraud, affiliate fraud and international fraud. Most fraudulent activities stem from identity theft that results in loss of confidential information that is utilized to conduct fraudulent activities.
Your online marketing strategy should entail a through plan regarding website security. There are a lot of ways to prevent fraud; you need to consider all the security measures to improve your e-commerce site security. Peruse effective tips to eliminate the possibility of credit card frauds.
Ways to prevent Ecommerce fraud in 2017:
Making your e-commerce website secure from fraudulent activities must be your number one priority. Without the proper security, you can lose your customers’ long-lasting loyalty that drives value for your business. Employ the necessary security means today to protect your website in 2017 for an unhindered business growth.