Metrics to track and measure SEO campaign’s productivity

Tracking and monitoring matters a lot when it comes to search engine optimization. In fact, it would not be wrong to say that tracking and monitoring are crucial for any digital marketing campaign’s success. SEO specialist and professionals analyze SEO data referrals, links and ranking statistics to improve SEO strategy for a consistent success. Peruse the correlating questions with metrics to understand the extent of data monitoring and tracking below:

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Importance of user experience and web content in digital marketing

Getting your website to rank on the first ten pages of Google is one of the hardest nuts to crack. Online marketing strategist constantly and consistently try new strategies to keep up with Google’s best practices to make sure website owners can rank their websites on top of Google and other search engines in order to drive substantial sales. Website usability, web content and user experience are one of the core elements that significantly contribute towards search engine ranking. Let’s look into user experience and website usability in detail to understand their impact on search engine ranking.

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Value of a keyword and its impact on online marketing activities

Keywords are the main ingredients for search engine optimization and various other search marketing activities that allow website owners and business owners who use internet to gain ample prominence for sales and product purchase.

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Search marketing is a combination of search engine optimization, a process of garnering traffic through unpaid online marketing; and search engine marketing, a process of garnering traffic through paid ads and online advertising. This article highlights the importance of search engine marketing and the most common issues that it faces to help you acquire better understanding of the overall search marketing domain.

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Search engine optimization and online marketing offers invaluable support to website owners who are looking to enhance their online visibility for substantial returns. Web search tools have two noteworthy capacities: crawling and indexing, both concepts are a part of search engine process where the users are provided with the list of well-ranked websites on Google. This article looks at the Google’s webmaster guidelines and the concepts of crawling and indexing to help you understand the process of search engine better.

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