As shown in the image above, digital marketing constitutes everything from social media to search engine optimization. Your digital marketing strategy helps you create an overall online marketing strategy to not only target the right audience, but also engage your target audience on a continuous basis. Digital marketing strategy entails an ongoing process that over time brings you leads and repeat business.
1. Online analytic tools: Digital marketing strategy requires careful analysis of the customer, market and current trends before it can be implemented across various organization activities. Online analytical tools allow you to do the proper research for all the essential elements, including the keywords and customer behavior, before you can reap the benefits of its effectiveness. The following image shows various online analytics tools that allow you to create a profound digital marketing strategy that promises results.
2. Customer relationship management: The next important thing is customer relationship management. As mentioned above digital marketing envelops essentially every aspect of online marketing and essentially the purpose of all marketing activities is to build sales. Therefore, it is extremely crucial that you measure your customer relationship management and its progress on a regular basis to ensure that the digital marketing strategies are working right. One way to do that is to follow your customers and their reviews about your products and services online.
3. Social media Engagement: Social media engagement is another way to measure your company’s overall digital marketing strategy, or essentially your social media engagement progress, to see how the individual marketing strategies are working out. If your customers are not responsive to you, or are not responding to your online promotion activities the way they should, then it means that something needs to be fixed. The following image shows the level of engagement on social media that can help you gauge how to measure your progress on social media.