Social media has become the necessity for every business. In fact, it would not be wrong to say that it is one of the key ingredients that define the success of any business. Social media channels became popular around a decade ago with the inception of various social networking platforms, such as Facebook, Twitter and Google +. Since then the utilization of the social media networks has been on a constant, evolving spin. Online marketers identify social media as a separate realm within marketing which highlights its significance for business and importance within the marketing domain.
Internet changed a lot of things in the past couple of decades especially in the realm of marketing. Online Marketing or internet marketing has changed the way marketers Market their products and services to the vast majority. Viral marketing is a component of internet marketing that aims at promoting a company’s products and services with a clever online Word of Mouth strategy. In fact, viral marketing is essentially word-of-mouth marketing, mainly because it passes as a subset of online word-of-mouth marketing. This article discusses the four simple strategies for online viral marketing. But before we get into that let’s first define viral marketing.Viral marketing is a form of online marketing strategy that allows users to share information about a product or service with other users through social media Networks.