Audience persuasion is one of the most neglected areas in digital marketing today. Entrepreneurs and novice business owners who are just starting out in the market usually do not understand the art of persuasion. When it comes to digital marketing, there are a lot of factors that contribute towards a long lasting success of your online business. Persuasion marketing is just one aspect of digital marketing that along with the other elements contributes heavily to augment the sales process. In this article, we will look at how you can persuade your target audience through social media channels in order to generate consistent sales.
Research shows that more than 68% of the world's population utilizes internet-based activities on their smartphones. People are more likely to view an ad on their smartphone than their TV. With the increased popularity of smartphone usage, there are endless possibilities for easy data exposure. Social media channels are easily accessible to smartphone users, which is why more and more people are using their Facebook and other social media networks on their phones. This means that you have the chance to garner the attention of your target audience through digital marketing.
Customer reviews and ratings are one of the most important influences for your target audience that is connected with your brand through social media channels. Acknowledge your customer reviews, respond regardless of the nature of the review and promote the reviews on your social media channels. Consider an example below.
Have you ever noticed why the big companies always promote the number of clients they have served over the years? This number showcases how consistently you have been delivering your service to your target audience. Nothing persuades potential customers more than an assurance that your service serves people with same interests and backgrounds. Potential customers love to see that you have served hundreds before them. The reviews are a testament for the number of clients served.3. Highlight your Influencers:
Social media marketing is a social networking strategy built on networking. Your influences can play a key role in Persuasion marketing through social media channels. Influencers usually have a huge following that attests to the trustworthiness of an influencer. If you have your influences back you up on social media, it helps you Garner they're crossed and faith in your products and services that ultimately leads to developing aircraft and your customers mind for your brand.
Always remember that people buy when there is an assurance for quality and ample user reviews to back up the claims of quality.4. Get verified social media badges:
Social media badges have a great day to gain credibility and trustworthiness from your potential customers. When people see that you are a verified on social media, they are more likely to buy from you as compared to those who lack the social media verification.