For those who still scratch their head when they hear Pokémon Go, it is a mobile based augmented reality mobile game that brings Pokémon world to life. That’s right, with Pokémon Go, you experience the cartoons live through your mobile’s screen. This augmented reality game has amalgamated digital objects with the physical world to give users a unique experience that quickly became a hit in the market. The creators of Pokémon Go clearly understand how to build significant user engagement through unique customer experience. In this article we look at 4 Pokémon Go modern marketing tactics that you can try for your online business.