Do you ever get frustrated when you hear a sales agent talking like a robot? As if he is just articulating the lines from a standard script. How many times have you got stuck on a call with a company’s sale representative with the words “Your call is very important to us?” Why is that company’s claim that they really care for their customers, but can’t arrange to have a proper procedure to address customer’s queries on email and other online communication channels (such as live chat)? Know that your customers feel the same way when you treat them like that.
Social media has become the necessity for every business. In fact, it would not be wrong to say that it is one of the key ingredients that define the success of any business. Social media channels became popular around a decade ago with the inception of various social networking platforms, such as Facebook, Twitter and Google +. Since then the utilization of the social media networks has been on a constant, evolving spin. Online marketers identify social media as a separate realm within marketing which highlights its significance for business and importance within the marketing domain.
Brand reputation or the brand image is the single most important thing that defines your business philosophy or message. Use of online marketing tools can either build or break your reputation depending on how you utilize it. Many online marketers fail at their efforts at building a solid brand reputation just because they fail to follow the simple rules that define the very core brand reputation management. This article discusses those things that you absolutely not ignore if you wish to build a strong brand reputation for your business.
Sustainable growth is what defines a business’s success in the long run. In this day and age when technological advancements have changed the course of Business Development, you can no longer rely on old marketing tactics or techniques to achieve your business goals. Today, you have to keep up with technology in order to make sure that your business goals and objectives have been fulfilled. This article discusses what aspects of online marketing—search engine optimization.
The digital age, or essentially the age of internet, has brought us myriad benefits that have created convenience for online marketers and business owners. However, the evolution of technology and the internet have changed the way entrepreneurs and business owners reach out to their customers. Today, it is much easier to focus on your target audience then it was ever before. In this article, we are going to highlight the importance of digital market, digital marketing strategy, and the 3 crucial things that you must consider for digitally marketing your products and services online.
Brand perception matters a lot when it comes to business success. In fact, it would be not wrong to say that it essentially helps you make substantial sales. Many multinational businesses today are successfully on their feet because of a strong brand perception. Quality of the products and services goes hand in hand with the brand perception to produce astounding sales. But what happens if your brand perception is not exactly what you wish it to be? This article discusses how you can use effective digital techniques to make sure that your brand perception in your customer’s mind is how you want it to be.
Internet changed a lot of things in the past couple of decades especially in the realm of marketing. Online Marketing or internet marketing has changed the way marketers Market their products and services to the vast majority. Viral marketing is a component of internet marketing that aims at promoting a company’s products and services with a clever online Word of Mouth strategy. In fact, viral marketing is essentially word-of-mouth marketing, mainly because it passes as a subset of online word-of-mouth marketing. This article discusses the four simple strategies for online viral marketing. But before we get into that let’s first define viral marketing.Viral marketing is a form of online marketing strategy that allows users to share information about a product or service with other users through social media Networks.
Since the inception of social media networks and online business directories, businesses have become more transparent in their operations. Today, it is impossible for a business to operate undercover; you want your fair share of customers and revenue, you have to put yourself out there in the world on an online platform. Online marketing Malaysia and visibility offers myriad benefits when you put yourself out there, but at the same time it makes you vulnerable because your customers get a free hand at reviewing your product and services in whatever way they want. So, what can you do when you feel the panic attack from a negative online review? Scroll below to find out.